The future is coming, and Nike’s power-lacing HyperAdapt 1.0 will release later this year with a hefty price tag.
The Nike MAG release was a huge success that greatly benefitted the Michael J. Fox foundation, but it also served as the base for the future of footwear. Not only did 2016 see the rise of artificial intelligence and self-driving cars, Nike officially announced the release date for the first auto-lacing sneaker available for retail purchase.
Dec. 1 is the launch date for the Nike HyperAdapt 1.0, and because of it’s never-before-seen technology, the sneaker will have a price point of $720, down from it’s first reported price of $1000.
According to Darren Griffin of Nice Kicks, there are four features that call for the steep cost:
The shoe is broken down into four key features: a heel sensor that alerts the shoe when a foot is inside, a cable lacing system, unique motor capabilities that tighten and loosen the cables and finally a rechargeable battery to power the LED lights on the outsole.
Quantities will be limited, and the HyperAdapt will be distributed in white, black and metallic silver colors.
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