Recently, commissioner Adam Silver announced that the NBA’s teams would be able to seek out corporate sponsors that would advertise on their jersey. Silver stated that each partner would be given a 2.5-by-2.5 inch area on the left shoulder to place their logo and the Philadelphia 76ers were first to the party.
With their partnership with ticket provider StubHub, the 76ers become the first major sports team (NBA, MLB, NFL, NHL) to land a sponsor. StubHub’s logo will go in the provided space starting in 2017-18 for the three-year pilot period. Nike, who will become the league’s official apparel provider at the start of next year, will have their logo on the opposite shoulder of the sponsors.
StubHub already struck a deal with the 76ers to be their official ticket provider.
Philadelphia’s white uniforms will feature a blue box with white lettering, their blue ones will sport a white box with blue lettering, and the red alternate jersey will also have a white box but with red lettering. Fans will have the option to purchase their jersey with the StubHub logo if they go online, but the Sixers stated that all jerseys sold at home games will be embroidered with the logo.
Darren Rovell of ESPN reported that the deal with be $15 million for three years. Since it’s the first of its kind, other potential sponsors will have to wait to see if the five-million-per-year agreement is overpriced.
Philadelphia is coming off a 10-72 season, but have totally retooled in the front office and are loaded with draft picks over the next few seasons.